Job Description
Sales & Operations Graduate Internship Programme 2026 / 2027 at Red Bull
Red Bull invites ambitious and motivated graduates to apply for its Sales & Operations Graduate Internship Programme located in Cape Town, South Africa. This 12-month rotational graduate internship offers a unique opportunity to gain hands-on experience across two critical business functions: Sales and Operations.
Programme Overview
- Duration: 12 months (6 months Sales + 6 months Operations)
- Location: Cape Town, South Africa
- Type: Graduate Internship (Rotational)
Rotation 1: Off-Premise Key Account Manager (Sales)
In this entrepreneurial sales role, graduates will support and implement Red Bull’s retail sales strategy with a focus on franchise and off-premise key accounts. Key responsibilities include:
- Implementing the commercial strategy within the franchise channel
- Identifying and executing new sales opportunities
- Supporting the National Key Account Manager with promotion and profitability analysis (Nielsen, CPM)
- Analysing, planning, and reporting on customer and key account performance
- Managing POS stock, in-store activations, and ROI calculations
- Building strategic customer relationships
- Tracking budget utilisation and optimising product ranging and distribution
This rotation suits graduates who are commercially minded, analytical, action-oriented, and customer-focused.
Rotation 2: Operations (Planning, Procurement & Logistics)
The second rotation offers exposure to Red Bull’s operational backbone, focusing on efficient product flow from planning to delivery. Key responsibilities include:
- Coordinating logistics operations, including inventory, warehousing, and distribution
- Monitoring shipments to ensure timely delivery
- Collaborating with 3PLs and service providers to improve logistics efficiency
- Analysing logistics performance metrics and supporting tenders and projects
- Assisting with stock transfer planning and scheduling
- Analysing demand and supply plans, forecasts, and risks
- Supporting continuous improvement initiatives for planning processes and tools
- Participating in project planning and strategic discussions
Minimum Requirements
- A recent graduate with a degree in Business, Commerce, Supply Chain, Logistics, Engineering, or related fields
- Strong analytical and problem-solving skills
- Excellent communication and interpersonal abilities
- Ability to work independently and collaboratively in teams
- Proficient in Microsoft Excel and PowerPoint
- Entrepreneurial mindset and results-driven approach
- Strong listening skills and customer engagement focus
- Well-organised, solution-oriented, and open to coaching
What You Will Gain
- Exposure to sales and operations within a global FMCG brand
- Practical experience in real business environments
- Development of commercial, analytical, and operational skills
- Mentorship and professional growth opportunities
- A strong foundation for a long-term career at Red Bull