Entry-Level Marketing Campaign Executive Role

Job Description

Marcus Evans Group is seeking a driven and enthusiastic Marketing Campaign Executive (Lead Generation) for an entry-level position in our Summits division. This role is based in our Cape Town office, and we encourage fresh graduates to apply. The Marketing Executive will be responsible for creating and executing marketing campaigns through direct mail and email, aimed at promoting events to senior decision-makers in major organizations throughout the Western Cape region.

Key Responsibilities

• Identifying Decision-Makers: Research and identify individuals in senior positions (e.g., CEOs, CFOs, Directors) who align with the summit theme and objectives.
• Building Contact Lists: Utilize CRM tools, databases, and online platforms (e.g., LinkedIn) to create targeted prospect lists.
• Provide relevant, accurate, and current information about potential clients, essential for the company’s marketing campaigns, while developing a fundamental understanding of each event.
• Analyze and identify target client contacts based on event topics and geographic markets through research.
• Plan, implement, and monitor marketing campaigns to generate marketing referrals for sponsorship sales and direct marketing.
• Proactively contribute to the overall effectiveness of event marketing campaigns.