Entry Level Digital Marketing Career Guide

Requirements

Qualifications

  • A diploma or equivalent in a relevant field.
  • Google Ads certification will be advantageous.
  • A strong desire to develop a career in digital marketing.
  • Organizational and interpersonal skills.
  • A foundational understanding of digital marketing tools and platforms.

Who You Are

  • Marketing Skills: Basic grasp of digital marketing principles, focusing on lead generation and eCommerce. Introductory knowledge of PPC and SEO, with a willingness to grow these skills through practical experience.
  • Data Skills: Aptitude for basic data analysis and reporting, comfortable using tools like Excel to visualize campaign data.
  • Collaboration & Communication Skills: A collaborative spirit, excellent written and verbal communication skills, and strong organizational capabilities to manage multiple campaign elements.
  • Technical Proficiency: Comfortable navigating digital marketing platforms and tools, knowledgeable in document creation using Google Docs and Microsoft Word.
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