Job Description
Employer: SA Breweries (Pty) Ltd
Dreaming big is in the DNA of SA Breweries (SAB). It defines the company’s culture, heritage, and future. SAB continuously seeks innovative ways to serve life’s moments and encourages employees with passion, talent, and curiosity to unleash their full potential. Joining SAB means becoming part of a team that dreams as big as you do.
Job Purpose
To implement a market-driven, differentiated service that builds sustainable competitiveness within the Tavern Class of Trade, delivering sustainable growth in brand equity, sales volume, market share, competitive advantage, and corporate reputation.
Skills and Competencies
- Commercial Aptitude: Understands the value chain across sales and marketing; proactively seeks competitor information; makes commercially astute decisions involving profitability, pricing, product mix, and merchandising.
- Customer Focus: Prioritizes customer needs; develops and sustains productive customer relationships; ensures customer satisfaction and loyalty through strong rapport and collaboration.
- Accountability: Takes personal and professional responsibility for achieving results; demonstrates high integrity as a SAB representative.
- Flexibility: Adapts behaviour to changing situations; adjusts priorities in response to unanticipated events.
Key Roles and Responsibilities
- Identify and resolve issues promptly, demonstrating resilience and endurance, including working flexible hours, weekends, and public holidays as required.
- Selling Skills: Identify customer needs and opportunities, leverage SAB’s unique value proposition, represent capabilities, and close sales effectively.
- Planning and Organising: Collaborate with sales leads to develop and execute plans that leverage SAB’s competitive advantage; maintain excellent administration skills.
- Customer Development: Manage and build relationships with tavern owners; conduct weekly customer calls to build partnerships and resolve issues; maintain accurate customer master data; achieve sales and volume targets.
- AMPPS Delivery: Drive Availability, Merchandising, Price, Promotions, and Space (AMPPS) plans to meet targets.
- Merchandising, Price, Promotions and Space: Ensure 100% availability of key brands; manage stock rotation; execute merchandising according to In Trade Execution Guidelines (ITEG); manage price communication and compliance; monitor competitive shelf space and brand positioning.
- Asset Management: Manage SAB refrigeration and other assets; ensure compliance with SAB audits; conduct asset verification surveys; assist customers with stock replenishment systems.
Minimum Requirements
- Diploma or Degree
- Valid unendorsed Code 8 driver’s license
- Basic computer literacy and Microsoft Office experience
- Local area knowledge (Central – Kimberley region)
- Ability to work flexible hours including weekends
- Successful completion of driver’s assessment test prior to appointment
SAB is an equal opportunity employer. All appointments align with SAB’s employment equity plan and talent requirements. Management reserves the right to use additional relevant criteria for shortlisting.
Since its inception over a century ago, SAB has grown to become South Africa’s largest brewer, a leader in sustainability, and a champion of responsible consumption. SAB’s portfolio includes iconic brands such as Castle Lager, Carling Black Label, Corona, Brutal Fruit, and Flying Fish.