Job Description
Dentsu Central Services (Pty) Ltd is seeking an Ad Ops Intern to join our team in Cape Town. This internship offers a unique opportunity to gain hands-on experience in ad operations, focusing on various aspects of campaign management and performance tracking.
Key Responsibilities
- Campaign Setup & Trafficking: Assist in setting up and trafficking ad campaigns across multiple platforms, including display, video, social, and programmatic channels.
- Ad Tag Implementation: Learn to implement and troubleshoot ad tags, pixels, and tracking codes to ensure accurate campaign tracking and performance measurement.
- Ad Quality Control & Troubleshooting: Monitor and ensure the quality and functionality of live ads, troubleshooting any issues related to delivery, creative errors, or tag problems.
- Inventory Management & Optimization: Support the optimization of ad placements, delivery schedules, and inventory to effectively reach target audiences.
- Performance Monitoring & Reporting: Track campaign performance metrics such as impressions, clicks, conversions, and viewability. Assist in creating and analyzing performance reports to identify trends and opportunities for improvement.
- Platform & Tool Familiarization: Gain exposure to various ad serving platforms (such as Google Ad Manager, DV360, or Sizmek) and analytics tools used in campaign management and performance tracking.
- Collaboration & Cross-Functional Support: Work closely with sales, account management, creative, and analytics teams to ensure campaigns are set up correctly and meet client goals and objectives.
- Industry Trends & Best Practices: Stay informed on industry trends, ad operations best practices, and emerging technologies to contribute fresh ideas to the ad operations process.
Ask questions, seek help, and embrace the learning process as you develop your skills in ad operations.
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